Icons Collection
★★★★★ 4.8 | 29 reviews

IT'S GIVING
NEW YORK

🌹 Rose 🍯 Sweet 💧 35% Oil

Rose, cinnamon, and the confidence of someone who owns the room. A modern rose wrapped in spice and sugar — brown sugar, honey and cocoa underneath. Unmistakably New York.

$49.99
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Main Notes
RoseRose
HoneyHoney
CinnamonCinnamon
Brown SugarBrown Sugar
Top · The first notes you smell
Mandarin Orange, Pink Pepper, Cinnamon, Violet, Rose
Middle · The heart of the perfume
Rose, Jasmine, Orange Blossom
Base · The notes that linger all day
Brown Sugar, Honey, Cocoa, Sandalwood, Tonka, Vanilla, Patchouli, Cedarwood
Oil concentration35%
Volume75ml
FamilyOriental / Rose / Gourmand
TypeExtrait de Parfum
Longevity12+ Hours
SillageHeavy
Intensity5 / 5
Best wornDay to Night · All Season
Ingredients Alcohol Denat., Fragrance/Parfum, Water/Aqua/Eau, Citral, Citronellol, Eugenol, Evernia Prunastri (Oakmoss) Extract, Geraniol, Limonene, Linalool.
Application

Spray onto pulse points — wrists, neck, behind the ears — from 15cm away. Two to four sprays is plenty for an Extrait this concentrated.

Make It Last

Don't rub it in — let it dry down on its own. Layer over moisturised skin to hold the scent longer. Reapply once mid-day if you want it loud into the night.

Store It Right

Keep the bottle out of direct sunlight and away from heat. A cool, dark shelf keeps the juice true for years.

Free express shipping on all orders, ships in 24h, with 30-day easy returns. Read more

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Scent Pyramid.

01 Top Notes 30 min – 3 h
Rose & VioletModern, plush
Mandarin & Pink PepperZesty, sparky
CinnamonWarm, confident
02 Heart Notes 3 – 6 h
RoseVelvety, central
JasmineWhite floral, bright
Orange BlossomSolar, clean
03 Base Notes 6 – 24 h
Brown Sugar & HoneyGolden, sticky
Cocoa, Vanilla & WoodsSweet, grounded
Built on Daydreams.

THE BREAKDOWN.

The Story It's Giving New York.
A scent that feels like
owning the room.
35% Extrait Oil
Concentration
Longer lasting.
Unforgettable impression.
Smell confident, like a skyline that knows it.
How to Wear 2–4 sprays on pulse points. Don't rub — let it dry down.
12+ Hours of
Longevity
✓ Vegan ✓ Cruelty Free ✓ Genderless
Clean AF. Made for everyone, tested on no one.
🌀MoodChaotic
PersonalityMain Character
☀️SeasonAll Season
🌗Best WornDay to Night
🗽Ideal ForOwning Rooms

REAL SPRAY, REAL REACTIONS.

@scenty wearing It's Giving New York
@scenty 0:24
@neeb showing It's Giving New York
@neeb 0:38
@ava.scent reviewing the notes
@ava.scent 0:51
@kai.picks unboxing It's Giving New York
@kai.picks 0:17

WHAT THE FAMILY SAYS.

4.8
★★★★★
Based on 29 reviews · 95% recommend
★★★★★ 2 weeks ago

"Fifth Avenue in a bottle"

Reminded me of stepping out of a cab in SoHo — even though I was on the actual subway. The longevity is INSANE for the price. Lasted my entire 14-hour shift and the rose was still plush on my collar when I got home.

Maria K.✓ Verified
★★★★★ 3 weeks ago

"My new signature scent"

Bought this on a whim and now I can't stop wearing it. People keep stopping me to ask what I'm wearing. The dry-down (cocoa + sandalwood) is unreal. Already ordered a backup.

Jordan M.✓ Verified
★★★★★ 1 month ago

"35% oil is no joke"

I've spent $200+ on niche fragrances that don't last like this one does. Sprayed at 8am, could still smell it on my shirt the next day. Rose-gourmand done right.

Alex T.✓ Verified
★★★★★ 3 weeks ago

"Main character in a bottle"

Wife borrowed it twice. Bought her her own. Defies category — genderless made obvious.

Marcus L.✓ Verified
★★★★★ 1 month ago

"I collect niche houses. This still beat my expectations."

I have something like 30 bottles in rotation — Le Labo, Maison Margiela, Frederic Malle, Amouage. Bought this on a whim expecting a fun cheap thrill. It actually holds its own. The rose-cinnamon opening is a grand entrance in scent form, and 8 hours in you still get the honey and cocoa. For $50, it's almost insulting how good this is.

Priya M.✓ Verified
★★★★★ 4 days ago

"Gallery opening to last call, holds the line"

Tested it through a full day and a late night out. Most sweet roses turn cloying by dinner. This one settled in and got better.

Riley K.✓ Verified
★★★★★ 3 days ago

"Got more compliments in one night than a full year wearing my old cologne"

Wore this to a dinner party. Three different people asked what I was wearing in the first hour — including someone who works at Diptyque. It's not loud, it's just specific. The brown sugar reads sweet on paper, but the pink pepper on top keeps it sharp.

Sasha P.✓ Verified
★★★★★ 2 weeks ago

"Worth every cent of $50"

Owned bottles 4× this price that didn't last 3 hours. This one is still going at hour 7. Closing my eyes, I'm in a corner loft in Tribeca I can't afford.

Devon R.✓ Verified

MORE SCENTS, MORE MOODS.


NO FINE PRINT. JUST ANSWERS.

Are Street Origins perfumes cruelty-free and vegan?+
No bunnies were harmed, just a few hearts stolen. Every Street Origins perfume is cruelty-free and vegan, and we're proud of it. It's a non-negotiable for us.
Can I layer Venus and Mars versions of the same city?+
Absolutely. Every person carries both masculine and feminine energy, and they don't just coexist — they balance each other. Our Mars and Venus versions are made to be layered, blending softness and strength, brightness and depth into something that's all you.
Can I mix perfumes from different cities?+
Yes. Our blends are made to play well together. Layer them, remix them, make your own street story. There are no rules.
How do Street Rewards points work on this order?+
You earn 4 points per $1 at the Discover tier (base), 5 points per $1 at Collector, and 6 points per $1 at Signature. On a $49.99 order that's 199 / 249 / 299 points respectively. Redeem 25 points = $1 off on any future order. Learn more about Street Rewards
How long does It's Giving New York last?+
With 35% oil concentration, you're looking at 12+ hours of longevity with heavy sillage. The top notes (mandarin, pink pepper, cinnamon, violet, rose) carry the first 3 hours; the heart (rose, jasmine, orange blossom) takes over for the next 3; then the base (brown sugar, honey, cocoa, sandalwood, tonka, vanilla, patchouli, cedarwood) carries you through the rest of the day and night.