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Notes

Top Lemon · Pineapple · Black Currant

Heart Birch · Jasmine · Rose

Base Musk · Ambergris · Patchouli

Specifications

75ml · 2.5 fl oz
35% oil · Extrait de Parfum
Aged 14 months · 12 distinct notes
Vegan · Cruelty-free · Genderless

Pairs with

Sharp suits, double espressos, subway sprints, boardrooms by day and skyline bars by night — anyone with zero patience for slow people.

Icons Collection

★★★★★ 4.9 | 24 reviews

ON NEW YORK
TIME

🍊 Citrus 🍎 Fruity 💧 35% Oil

Lemon, pineapple, and zero patience for slow people. Wall Street mornings, skyline nights, and momentum that never stalls — fresh citrus colliding with smoky woods and musk.

$49.99

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Or 4 payments of $12.49 · 0% interest

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Main Notes

Pineapple

Lemon

Birch

Ambergris

Top · The first notes you smell

Lemon, Pineapple, Bergamot, Black Currant, Apple

Middle · The heart of the perfume

Birch, Jasmine, Rose

Base · The notes that linger all day

Musk, Ambergris, Patchouli, Vanilla

Oil concentration35%

Volume75ml

FamilyChypre / Fruity / Woody

TypeExtrait de Parfum

Longevity12+ Hours

SillageHeavy

Intensity5 / 5

Best wornDay to Night · All Season

Ingredients Alcohol Denat., Fragrance/Parfum, Water/Aqua/Eau, Citral, Citronellol, Eugenol, Evernia Prunastri (Oakmoss) Extract, Geraniol, Limonene, Linalool.

Application

Spray onto pulse points — wrists, neck, behind the ears — from 15cm away. Two to four sprays is plenty for an Extrait this concentrated.

Make It Last

Don't rub it in — let it dry down on its own. Layer over moisturised skin to hold the scent longer. Reapply once mid-day if you want it loud into the night.

Store It Right

Keep the bottle out of direct sunlight and away from heat. A cool, dark shelf keeps the juice true for years.

Free express shipping on all orders, ships in 24h, with 30-day easy returns. Read more

Layer & Save 5% Add any scent, save on both

Oui Belong In Paris

🟤 Amber🍫 Gourmand

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Bisous Bisous, Paris

🟠 Amber🌸 Floral

$49.99

Love Daze, Santorini

🌿 Aromatic🪵 Woody

$49.99

Oars and Yours, Venice

🌊 Aquatic🍮 Gourmand

$49.99

THE BREAKDOWN.

The Story On New York Time.
A scent that feels like
momentum that never stalls.

35% Extrait Oil
Concentration Longer lasting.
Unforgettable impression.

Smell unstoppable, like New York at full speed.

How to Wear 2–4 sprays on pulse points. Don't rub — let it dry down.

12+ Hours of
Longevity

✓ Vegan ✓ Cruelty Free ✓ Genderless

Clean AF. Made for everyone, tested on no one.

💘MoodRomantic

⚡PersonalityRebel

☀️SeasonAll Season

🌗Best WornDay to Night

🏙️Ideal ForSkyline Nights

REAL SPRAY, REAL REACTIONS.

@scenty 0:24

@neeb 0:38

@ava.scent 0:51

@kai.picks 0:17

WHAT THE FAMILY SAYS.

4.9

★★★★★

Based on 24 reviews · 95% recommend

★★★★★ 2 weeks ago

"New York minute in a bottle"

Reminded me of a rooftop in SoHo — even though I was on the actual subway. The longevity is INSANE for the price. Lasted my entire 14-hour shift and the pineapple was still sharp on my collar when I got home.

Maria K.✓ Verified

★★★★★ 3 weeks ago

"My new signature scent"

Bought this on a whim and now I can't stop wearing it. People keep stopping me to ask what I'm wearing. The dry-down (ambergris + patchouli) is unreal. Already ordered a backup.

Jordan M.✓ Verified

★★★★★ 1 month ago

"35% oil is no joke"

I've spent $200+ on niche fragrances that don't last like this one does. Sprayed at 8am, could still smell it on my shirt the next day. Chypre-fruity done right.

Alex T.✓ Verified

★★★★★ 3 weeks ago

"Momentum in a bottle"

Wife borrowed it twice. Bought her her own. Defies category — genderless made obvious.

Marcus L.✓ Verified

★★★★★ 1 month ago

"I collect niche houses. This still beat my expectations."

I have something like 30 bottles in rotation — Le Labo, Maison Margiela, Frederic Malle, Amouage. Bought this on a whim expecting a fun cheap thrill. It actually holds its own. The lemon-pineapple opening is pure espresso-shot energy — that "wait what IS that" moment most affordable scents skip. Dry-down is the real flex though: 8 hours in and you still get the birch and ambergris. For $50, it's almost insulting how good this is.

Priya M.✓ Verified

★★★★★ 4 days ago

"Office to after-hours, holds the line"

Tested it through a full workday plus dinner. Most fresh scents vanish by noon. This one settled in and got better.

Riley K.✓ Verified

★★★★★ 3 days ago

"Got more compliments in one night than a full year wearing my old cologne"

Wore this to a dinner party. Three different people asked what I was wearing in the first hour — including someone who works at Diptyque. It's not loud, it's just specific. The pineapple makes it read sweet on paper, but the birch underneath keeps it smoky. Tested it on a date last weekend, she leaned in three times. Make of that what you will. Empire-State-at-sunset energy in a bottle.

Sasha P.✓ Verified

★★★★★ 2 weeks ago

"Worth every cent of $50"

Owned bottles 4× this price that didn't last 3 hours. This one is still going at hour 7. Closing my eyes, I'm in a corner office I can't afford.

Devon R.✓ Verified

MORE SCENTS, MORE MOODS.

NO FINE PRINT. JUST ANSWERS.

Are Street Origins perfumes cruelty-free and vegan?+

No bunnies were harmed, just a few hearts stolen. Every Street Origins perfume is cruelty-free and vegan, and we're proud of it. It's a non-negotiable for us.

Can I layer Venus and Mars versions of the same city?+

Absolutely. Every person carries both masculine and feminine energy, and they don't just coexist — they balance each other. Our Mars and Venus versions are made to be layered, blending softness and strength, brightness and depth into something that's all you.

Can I mix perfumes from different cities?+

Yes. Our blends are made to play well together. Layer them, remix them, make your own street story. There are no rules.

How do Street Rewards points work on this order?+

You earn 4 points per $1 at the Discover tier (base), 5 points per $1 at Collector, and 6 points per $1 at Signature. On a $49.99 order that's 199 / 249 / 299 points respectively. Redeem 25 points = $1 off on any future order. Learn more about Street Rewards

How long does On New York Time last?+

With 35% oil concentration, you're looking at 12+ hours of longevity with heavy sillage. The top notes (lemon, pineapple, bergamot, black currant, apple) carry the first 3 hours; the heart (birch, jasmine, rose) takes over for the next 3; then the base (musk, ambergris, patchouli, vanilla) carries you through the rest of the day and night.

ON NEW YORKTIME

Scent Pyramid.

THE BREAKDOWN.

REAL SPRAY, REAL REACTIONS.

WHAT THE FAMILY SAYS.

"New York minute in a bottle"

"My new signature scent"

"35% oil is no joke"

"Momentum in a bottle"

"I collect niche houses. This still beat my expectations."

"Office to after-hours, holds the line"

"Got more compliments in one night than a full year wearing my old cologne"

"Worth every cent of $50"

MORE SCENTS, MORE MOODS.

Love Daze, Santorini

Oars and Yours, Venice

Oui Belong In Paris

Bisous Bisous, Paris

NO FINE PRINT. JUST ANSWERS.

ON NEW YORK
TIME